Informational interviews I: Why should I bother?
One kind of job interview is not about landing you a position; it's about advancing your career and finding new collaborators.
The informational interview, or informal conversation, is the lynchpin of your strategy for job searching, exploring careers, and networking. Without informational interviews, it's difficult to learn about career paths and entry points, hiring trends and issues, decision-makers and field-leaders, and industry innovations.
An informational interview is simply a professional conversation with another party. Most people in the business world know the term and the concept behind it. But scientists and engineers might not be aware of this critical tool in your networking and career exploration toolbox.
The goal of an informational interview is to
Unlike a job interview, in which an organization with an open position assesses whether a given candidate can solve their specific problems, an informational interview is a mutual exchange of information; you contribute just as much as the organizational representative.
Every time you initiate professional contact, you should ask for an informational interview or informal conversation. Most people receiving this request will respond positively, because the phrase is a code word marking you as someone neither desperate for a job nor seeking something for nothing. Instead, it suggests that you want a mutually beneficial conversation, that can lead to an alliance.
I recall a conversation with a woman I met on an airplane. As I sat down I noticed that her gorgeous high-heeled shoes matched her handbag precisely. I nearly freaked out. I complimented her style and elegance, and that set in motion a two-hour discussion that extended from Dallas to Washington, DC.
I learned that she was the wife of a prominent US senator, and she asked what I did. When I told her that I was a professional speaker and corporate comedian, her eyes lit up. She said that she regularly gives speeches at charity gatherings and struggles enliven them with humor. "Do you have any tips?" she inquired. Because comedy is my business and passion, I was thrilled to offer some ideas to infuse her next speech with apposite and professional wit.
What we had was an informational interview. We talked about her work, her needs, and her goals and I talked about how my work could solve her problems. Because I genuinely wanted to learn more about what she does, I was able to spontaneously create an opportunity for myself to contribute to her success—in this case, helping with her speeches. This is just one example of the many times an informational interview has either revealed a hidden career opportunity or enabled me to create one on the spot.
Although professionals in many industries regularly employ the phrase "informational interview," not all do. Academia is a notable example: If you were to ask a professor for an "informational interview," she or he may be confused. For this reason, I generally prefer asking for an "informal conversation." In either case, the goal is to demonstrate that you are digging for knowledge, not a job. Here's one way to approach an academic:
If you are currently unemployed, you may feel like you want to use an informational interview to get a job, or at least an interview, or to reach decision-makers in the organization. You may even feel desperate. It is unwise to demonstrate your state to your contact. An unsolicited request for an "informational interview" or "informal conversation" is far more likely to elicit a positive response than a frantic plea for a job. Using the "informational interview" phrase sets the tone of your conversation and your needs: You want to learn more about what they do, and together explore ways in which you can add value.
In my next column, part 2, I will discuss what to say during an informational interview. Stay tuned!
Alaina G. Levine is a science and engineering writer, career consultant, and professional speaker and comedian. Parts of this column appear in Networking for Nerds (Wiley), Levine's newly published book on networking strategies for scientists and engineers. She can be reached through her website, www.alainalevine.com or on Twitter at @AlainaGLevine.