FOR IMMEDIATE RELEASE
A New Look for an Old Tradition
The American Association of Physics Teachers today introduced a new logo. The association, which celebrated its 75th anniversary in 2006, is the leading international organization dedicated to physics education.
Introducing the logo, Toufic Hakim, AAPT Executive Officer said, “When we considered modernizing our identity brand, our objectives were clear. We wanted to present AAPT through a fresh, dynamic logo—to mirror our positive evolutions occurring both internally and externally. And naturally, we aimed to create a powerful, memorable image—embodying our passion for, and commitment to, physics education.”
“We believe it captures through its letters and symbols who we are, what we value, and conjuring at the same time images of movement—which describes our state as an organization today,” he added.
Harvey S. Leff, AAPT President, added, “Our new logo displays three dualities. First and foremost, as with physics itself, there is a duality of discreteness and continuity. Secondly, there is a duality of modern and classic design. Finally, the logo conveys a sense of motion and yet fixedness—as AAPT strives to move forward while preserving its well-developed strengths.”
“We’re excited about this unveiling,” stated Robert Headrick, Director of Communications and Publications. “Over the next several months we’ll be working hard to introduce the new logo across our publications and products—starting with our website, AAPT.org.”
American Association of Physics Teachers