New Look for An Old Tradition
FOR IMMEDIATE RELEASE
A New Look for an Old Tradition
College Park, Maryland, United States, May 11, 2007
The American Association of Physics Teachers today introduced a new logo. The association, which celebrated its 75th anniversary in 2006, is the leading international organization dedicated to physics education.
Introducing the logo, Toufic Hakim, AAPT Executive Officer said, “When we considered modernizing our identity brand, our objectives were clear. We wanted to present AAPT through a fresh, dynamic logo—to mirror our positive evolutions occurring both internally and externally. And naturally, we aimed to create a powerful, memorable image—embodying our passion for, and commitment to, physics education.”
“We believe it captures through its letters and symbols who we are, what we value, and conjuring at the same time images of movement—which describes our state as an organization today,” he added.
Harvey S. Leff, AAPT President, added, “Our new logo displays three dualities. First and foremost, as with physics itself, there is a duality of discreteness and continuity. Secondly, there is a duality of modern and classic design. Finally, the logo conveys a sense of motion and yet fixedness—as AAPT strives to move forward while preserving its well-developed strengths.”
“We’re excited about this unveiling,” stated Robert Headrick, Director of Communications and Publications. “Over the next several months we’ll be working hard to introduce the new logo across our publications and products—starting with our website, AAPT.org.”
AAPT is the leading organization for physics educators—with more than 10,000 members worldwide. Our mission is to advance the greater good through physics education. We provide our members with many opportunities for professional development, communication, and student enrichment. We serve the larger community through a variety of programs and publications. AAPT was founded in 1930 and is headquartered in the American Center for Physics in College Park, Maryland.
American Association of Physics Teachers
One Physics Ellipse
College Park, MD 20740-3845