Exhibit participation at AAPT Meetings can be one of the best marketing tools you ever use - it's certainly one of the most cost effective options for generating new leads, interacting with current customers and introducing new products or services.Booth activity can get a big boost from pre-meeting promotion. This is especially true when attendees have limited time in their schedule to visit with vendors. Let the attendees know that you are going to be there; give them a good reason to visit your booth and offer something for stopping by. Your best bet is a multi-faceted approach that contains as many of the following as possible:
Promote your participation in the AAPT Meeting Exhibition by placing an ad in the AAPT Meeting Program. This requires a fairly small investment and advertising in the Meeting Program is a highly targeted approach for attendees only.
Promote excellence in physics education through Corporate Partnerships. If you are seeking ways to increase your corporate visibility and impact the future of science education, there is no better or convenient opportunity than a sponsorship at the 2013 AAPT Winter meeting. Sponsorships start as low as $500.
You have an internal customer/prospect list. While you know these people are interested in your products, you have no idea if they will be attending the AAPT Meeting. For a more targeted approach, contact AAPT for help with the pre-registration list. Send out a direct mail invitation or a coupon for something redeemable at your booth. In addition to boosting booth traffic, this also helps to qualify who stops by.
In an effort to provide a 'hands-on' forum for exhibiting companies, AAPT schedules workshops designed to give exhibitors a unique selling tool to enhance the presentation/sale of products and services. To increase the resources available to our members, we invite companies producing materials useful to science educators to present workshops at the National Meetings. This is an opportunity to direct sales to those people most interested in your company’s products and services.
Shared Book Exhibit
A popular activity at AAPT meetings is the Shared Book Exhibit and Great Book Giveaway. Book publishers are offered an opportunity to have their textbooks and posters displayed at minimal cost. This raffled giveaway has become an integral part of the meeting. During AAPT's last meeting, more than 1,000 attendees stopped by the Shared Book Exhibit to look over the collection of material, so don’t hesitate - display today at AAPT's Shared Book Exhibit!